Urgent Evoke--Game over but worth a visit to view the concept

I just ran across this site. It looks very interesting but unfortunately the game itself is over. (at least for now).

From the site...
Evoke is a ten-week crash course in changing the world.It is free to play and open to anyone,
anywhere.The goal of the social network game is to help empower young people all over the world, and especially young people in Africa, to come up with creative solutions to our most urgent social problems .EVOKE was developed by the World Bank Institute, the learning and knowledge arm of the World Bank Group, and directed by alternate reality game master Jane McGonigal
Watch What is an EVOKE? on Vimeo.

Happy weekend.

chris

Tags: ideas

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Comment by Rex Brynen on June 19, 2010 at 3:20pm: Oops, yes, the URL for the post changed with an edit. Chris has posted the general blog address, and the Evoke posting in particular is now http://paxsims.wordpress.com/2010/06/19/reflections-on-evoke/

Comment by chris saeger on June 19, 2010 at 3:15pm: The paxsim link below is a bit off. Try http://paxsims.wordpress.com/

Comment by Rex Brynen on June 19, 2010 at 1:23pm: I too thought the project was interesting, but flawed. You'll find some thoughts on the EVOKE project on the PaxSims blog.

Comment by Brandon Carson on June 12, 2010 at 8:07am: I signed up early on to play, but frankly I wonder about this type of "social change game". I found it a bit overwhelming to play, and not completely relevant to the situation it purports to help change. What change really came about because of this game? It seems like the target audience is probably better served with other means... I saw that the game cost $500,000 to design and launch... for an audience that probably doesn't even have Internet access that seems out of proportion.

I'm not meaning to be negative, I just wonder about the effectiveness of this type of game for social change. Maybe it's biggest impact was around awareness?